Profiles of the American Dream.
Chances are you don’t know her name but if you’ve driven around Oro Valley lately you’ve probably seen her work.
Nineteen of Pia Zaverukha’s cheerful “Welcome to Oro Valley” signs add splashes of vivid color to the town’s busy roads while also recognizing its recently celebrated 50th anniversary.
Pia was born in the Philippines and, as she told the Explorer newspaper recently, her father came to the U.S. with $20 and the desire to make enough money for her and her mom to join him to “make a life in the States.”
That she has certainly done. And with those signs, she’s also making an indelible mark. Mayor Joe Winfield says Pia’s work is incredible. Jeffery Hidalgo, the town’s public information officer, calls her an MVP.
Pia graduated from Salpointe Catholic High School before studying visual communications at the University of Arizona. She’s been Oro Valley’s marketing and communications specialist for the past 11 years.
“We wanted something very different for the sign,” she says. “Bright, like I want it, but palatable.”
She achieved it.

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